The CCID Team

We're on a mission...

To transform your home into a timeless, soulful sanctuary.

At Colorful Concepts, we believe the spaces you live in should move your soul.  But there’s no hitting the “easy button” for that!  So we pull out all the stops to get to know you and to design spaces for you that are highly personalized.  Using our signature processes we take your style and reinterpret it in creative ways you never imagined. 

For over two decades, we’ve delighted clients in the Raleigh-Durham area and beyond who crave imaginative, memorable spaces.  Specializing in residential renovation and new construction projects, complete room design and furnishing projects, and color consultations, we provide you with a highly personalized, professional, upbeat service experience. 

Through our masterful use of color and our commitment to sourcing unique, meaningful items-including handcrafted, one-of-a-kind, and custom pieces-we’ll transform your home into a timeless, soulful sanctuary all your own.

Meet Sally 

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Sally Williams, Owner and Principal Designer of Colorful Concepts Interior Design, is passionately committed to doing work that makes a positive impact in her clients’ lives.  Her design aesthetic isn’t limited to just one style.  From French country to contemporary to traditional and more, Sally is an expert at working in any design style her clients love.


Her design “superpower” is in uncovering her clients’

aesthetics and using them to create timeless interiors that

speak to their souls.

Before following her creative side, Sally used the accounting degree she earned from the College of William and Mary to work in corporate accounting management for companies such as Marriott International.  This background benefits Sally’s design clients today, and they appreciate the accuracy and transparency of CCID’s detailed bookkeeping and invoicing.  She eventually decided to follow her life-long passion for fine art and crafts by opening what became a popular gallery in downtown Raleigh, North Carolina. 


During her seven years of gallery ownership, Sally discovered her talent for interior design through the items she selected to sell and how she arranged them in the gallery.  Visitors commented again and again on the way the colorful space made them feel welcome, happy and uplifted. 

With the encouragement of gallery clients, friends, and family, Sally became educated in all things interior design and in 2002, closed the gallery and opened Colorful Concepts. 


Even today, her experiences with the gallery and the artists whose work she carried there continue to inform her design approach.  Unlike many designers, Sally begins her designs with the paint color palette, allowing color to set the tone for the entire project.  She works to transform a space the way an artist might transform a canvas, creating balanced composition and soulful colors and themes. 

Being in one of Sally’s spaces is like being in a painting come to life - it

transports you to a place that feels set apart from the rest of the world

As the daughter of a United States Foreign Service Officer, Sally spent much of her childhood overseas.  That experience, combined with her multi-cultural heritage of French-Canadian on her father’s side and Peruvian on her mother’s, plays a huge role in Sally’s creativity and her ability to envision and design spaces in styles that span a world of cultures, eras, and styles. 


Sally is a CQRID-certified Interior Designer and past president of the Triangle Chapter of the Interior Design Society; a member of numerous professional associations including the HomeBuilders Association and the Remodeler’s Council; and is a volunteer with the Leukemia and Lymphoma Society and the Carolina Designer Craftsmen Guild.  She has lived in Raleigh for thirty years, where she and her husband, Richard, raised their two daughters, Angela and Nancy. 

Meet Caitlin

Caitlin Dorantich, Interior Designer, earned a B.S. in Interior Design from Meredith College with a minor in Business Administration.  Detail-oriented, she excels at producing space plans, elevations, and renderings in addition to immersing herself in the creative process.  Caitlin is also a skilled artist and creates beautiful hand-drawn renderings as needed for our designer showhouse spaces.  Always in good spirits, she arrives inspired and determined to fulfill a client’s vision each day. 


A North Carolina native, Caitlin grew up on the state’s eastern coast, to which she still travels often, in addition to venturing to the mountains to bask in the great outdoors with family and friends. 

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Meet Braeden

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Growing up with an interior designer mother and a doctor / prolific watercolorist father in HighPoint, NC, an international destination for the furnishings and design industries, our Design Assistant, Braeden Moore, was bound to follow a creative path. 

But first, after earning a degree in art with a digital arts concentration, plus a minor in entrepreneurship from Elon University, Braeden spent time working in corporate operations.  Though she eventually decided to return to her creative roots and her love for visual expression, that experience added outstanding process and project management skills to her abilities.  As an important member of Colorful Concepts Interior Design team, Braeden assists with the many moving pieces involved in executing our clients’ projects and nurturing her passion for creating welcoming, comfortable spaces and for bringing personal stories to life through interiors. 

Meet Michelle

Our Client Concierge & Studio Administrator, Michelle Snyder loves her job and the vantage point it gives her to watch Sally and her co-workers use their creative genius.  With over twenty years of experience in administrative roles, Michelle is well-equipped to interface with clients, keeping them updated on their projects.  Having previously worked in the mortgage and insurance industries, she assures us the interior design industry is by far the most fun! 


Michelle was born and raised in North Carolina and, although she’s lived in other states over the years, she’s happy to be settled in Raleigh, between N.C.’s beaches and mountains.  She’s a wife (her husband is from Pennsylvania and they’re both big PennState fans) and mother of two smart, loving, energetic young boys, who love going to the library with their mom, who’s an avid reader too. 

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Meet Angela

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Born and raised in Raleigh, N.C, Angela Williams, our Social Media and Website Manager, grew up working in Sally’s gallery and later pivoted over to the design firm.  Interested in all forms of art and creativity from a young age, Angela’s interests, education, and work experience have come together in amazing ways.  After attending Appalachian State University where she studied advertising and business, she moved to Atlanta, GA to pursue her dreams and creativity in a multi-faceted career, which includes her own fine art business in addition to her work at Colorful Concepts.


You can delight in seeing one of Angela’s original works of art here, as well as enjoy her work on our Instagram and Facebook pages here and here as she leads the charge in helping us share our story with the world!

“We love working with Sally Williams and her team!  We highly recommend Colorful Concepts Interior Design for any kind of design project.  Thank you, Sally, for being such a pleasure to work with!”

Carolina Custom Kitchen & Bath, Vendor / Subcontractor